
YOUR NEW MVP
Forging High-Performance Commerce: Scaling Brands to 8-9 Figures with Strategic Growth Systems & Leadership Discipline.
Stalling Out?
Most founders don’t fail for lack of effort. They fail because:1) Growth depends on short-term ad spend instead of long-term systems.2) Teams operate in silos without unified strategy.3) Leadership burns out chasing every new “hack.”Margins thin as complexity rises.You don’t need another campaign. You need a scalable growth architecture and system that compounds.

Revenue Generation
I don’t sell services. I engineer systems.Growth Engine Design
Unifying acquisition, retention, and margin optimization into a cohesive, scalable system.Leadership & Organizational Performance
Applying elite athletic discipline to business—aligning culture, metrics, and execution so teams operate at peak performance.Strategic Commerce Transformation
Shifting from “having ecommerce” to building modern commerce enterprises prepared for global scale.

Foundations for success
12+ years leading ecommerce and digital P&L at $100M+ brands.Track record scaling businesses across North America, China, Europe, and the Middle East.Former Olympic-level athlete bringing performance frameworks into business leadership.Built systems that drove sustainable growth instead of agency quick fixes.---------Sample Results:Scaled DTC brand revenue from $10M → $50M while improving margin 30%.Designed retention systems that added $25M in predictable annual revenue.Architected global commerce expansion playbooks for multi-market entry.
Dive Right In
I engage with a small number of high-potential businesses each year. My role isn’t to manage campaigns—it’s to help you design, lead, and scale.Engagements include:Fractional Chief Growth Architect: Hands-on leadership without full-time overhead."Growth System Overhaul*: Deep-dive diagnostic + 90-day transformation sprint.Boardroom Advisory: Strategic counsel for founders, boards, and investors.Speaking & Thought Leadership: Keynotes, workshops, and performance sessions.
From Bobsled to Business
After more than a decade building ecommerce into full-scale business engines, I saw too many founders/CEO's chasing tactics and agencies while overlooking strategy. Growth looked like chaos, not compounding momentum.My approach is rooted in two worlds:Elite Sport: Competing at the world-class level taught me discipline, resilience, and systems optimization.Global Commerce: Leading digital P&L at 8- and 9-figure companies taught me how to turn complexity into scale.Now, I merge both: helping visionary leaders build businesses and leadership cultures, creating transformation into high-performance organizations.
Let's Grow
Let's get the ball rolling!
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